From the website:
Luminex is a new fabric (non-reflective) that can emit its own light. It is created with threads of every type and nature that emits light in different colors.
The luminous fibers used in Luminex are special "detectors of elementary particles" fibers used in the largest scientific experiments of sub-nuclear physics.
After numerous attempts and experiments, it's finally possible to integrate a luminous fiber into a fabric, giving it its own brilliance.
Very cool. But it will be much cooler when someone actually uses this to make something that actually looks good.
Via: Apartment Therapy